Selling & Store
Changing your store URL
How to update your storefront slug, and what happens to existing links and SEO when you do.
3 min read•Updated July 10, 2025
Where to change it
Go to Seller Dashboard → Store Settings → Store URL, enter a new slug, and save. Slugs must be unique and can only contain letters, numbers and hyphens.
What happens to old links
Existing shared links using your old slug will stop resolving once you switch, so update any links you've shared externally (social media bios, ads) right away.
Frequently asked questions
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